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about us

Our
Origin Story

CORE began in 1991 as a humble plywood trading venture in Surat, founded by Mr. Madan Lal Sharma.

What started as a single point of sale grew into India's first showroom-led experience for plywood and decorative materials.

From humble beginnings to a 15,000 sq. ft. experience centre, We have redefined how people shop for building materials. With design, intention, and innovation at its heart, we now also have partner showroom networks in 20+ locations across 18 cities and 9 states in India.

What problem did we set out to solve?

We wanted to help people dream bigger, and access better, but at the time, the interior product market was fragmented, unorganised, and purely transactional.

So, we set out to solve three core challenges:

1.The lack of experiential retail in building materials
2.The gap between global design products and Indian markets
3.The need for a one-stop solution for interiors and exteriors

Philosophies that shaped us

Life at Core 1
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Life at Core 3
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Core Values

Innovation with intention

Innovation with intention

Customer-first, always

Customer-first, always

Design-forward thinking

Design-forward thinking

Community and ecosystem focus

Community and ecosystem focus

Sustainability in action

Sustainability in action

Integrity in every interaction

Integrity in every interaction

Life at Core

Everyone knows what we do, but we're more than the products we sell. We collaborate with architects and designers to shape spaces that matter, not just fill square footage.

We connect the next generation to the design world through workshops, conversations, and ideas that travel far beyond the room. And with every step forward, we give back, planting trees with our green partners to protect the world we build in.

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Innovation and Future

At CORE, innovation is knowing what the future wants before it arrives. We curate design-forward brands and products from around the world for a population always ready for more. We don't create the change, we help bring it closer.

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